Legal & Transparency

Privacy Policy

Last updated: July 17, 2026

1. Who We Are

This Privacy Policy describes how Hot Fashion Shoe (“we,” “us,” or “our”), operating hotfashionshoes.com (the “Site”), collects, uses, and shares information when you visit or interact with the Site. Hot Fashion Shoe was founded in 2025 and publishes independent shoe reviews, comparisons, and buying guides. By using the Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect information in the following ways:

• Information you provide directly: your name and email address if you subscribe to our newsletter or submit a contact form; the content of any message you send us.
• Automatically collected information: IP address, browser type and version, device type, operating system, referring/exit pages, pages viewed, time spent on pages, and general location data (city/region level, derived from IP address).
• Cookies and similar tracking technologies: see Section 4 below for full detail.

We do not knowingly collect sensitive personal information such as financial account numbers, government identification numbers, or health information through the Site.

3. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Site and its content
• Respond to your questions, comments, or contact form submissions
• Send newsletter content, if you have opted in
• Analyze site traffic and usage patterns to improve user experience
• Detect, prevent, and address technical issues, fraud, or abuse
• Comply with legal obligations

4. Who We Share Information With

We do not sell your personal information. We may share information with:

• Service providers: hosting providers, email service providers, and analytics/advertising partners (Google Analytics, Google AdSense) who process data on our behalf under their own privacy terms.
• Amazon Associates Program: when you click an Amazon affiliate link, Amazon may set its own tracking cookie to attribute a purchase to this Site. See Section 7 below.
• Legal authorities: if required by law, subpoena, or to protect our rights, property, or the safety of our users.
• Business transfers: in the event of a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

5. Cookies & Tracking Technologies

Cookies are small text files stored on your device that help the Site function and help us understand how visitors use the Site. The table below summarizes the categories of cookies used on this Site.

This table reflects the categories of cookies typically used by the tools named. Exact cookie names, counts, and durations depend on which plugins/services you actually have installed — see Setup Note 1 below.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect the functionality of this and other websites you visit.

6. Google AdSense & Google Analytics

This Site may use Google AdSense to display advertisements and Google Analytics to understand site traffic. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this Site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the internet.

You may opt out of personalized advertising by visiting:

• Google Ads Settings
• Digital Advertising Alliance opt-out (aboutads.info)
• Network Advertising Initiative opt-out
• Google Analytics Opt-out Browser Add-on

For more information on how Google uses information from sites that use its services, visit Google’s Privacy & Terms page on partner sites.

7. Amazon Associates Tracking

Hot Fashion Shoe is a participant in the Amazon Services LLC Associates Program. As an Amazon Associate, we earn from qualifying purchases. When you click a link to Amazon.com from this Site, Amazon may place a cookie on your device to track that the visit originated from our Site, so that we may receive credit for any resulting qualifying purchase. This tracking is governed by Amazon’s own privacy notice, available at amazon.com/privacy. We do not have access to, and do not receive, your Amazon account information, payment details, or order history as a result of this tracking.

8. Third-Party Links

This Site contains links to third-party websites, including Amazon.com, manufacturer sites, and social media platforms. This Privacy Policy applies only to this Site. We are not responsible for the privacy practices or content of any third-party sites we link to. We encourage you to review the privacy policy of any third-party site you visit.

9. Children’s Privacy (COPPA)

This Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13, in accordance with the Children’s Online Privacy Protection Act (COPPA). If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us using the details in Section 14, and we will take steps to delete that information from our records.

10. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information.

To exercise any of these rights, contact us using the details in Section 14. We will respond within the timeframe required by applicable law.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you additional rights over your personal information, including the rights described in Section 10 above, as well as:

• The right to know what categories of personal information we collect and for what purpose
• The right to limit the use of sensitive personal information (we do not knowingly collect sensitive personal information as defined under CPRA)
• The right to opt out of the “sharing” of personal information for cross-context behavioral advertising, which may occur through advertising cookies described in Section 5

To exercise your California privacy rights, contact us using the details in Section 14 or use your browser’s Global Privacy Control (GPC) signal, which we honor as an opt-out request where legally required.

12. GDPR — Rights for EU, EEA, and UK Visitors

If you are located in the European Union, European Economic Area, or United Kingdom, the General Data Protection Regulation (GDPR) and UK GDPR give you rights over your personal data, including those described in Section 10 above. Our legal basis for processing your information includes:

• Consent — for optional cookies (analytics, advertising) and newsletter signups
• Legitimate interest — for basic site analytics and security
• Legal obligation — where we must retain or disclose information to comply with the law

You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not complied with applicable data protection law.

13. Data Security & Retention

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and newsletter subscriptions are retained until you request deletion or unsubscribe.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the services we use, or applicable law. Any changes will be posted on this page with an updated “Last updated” date at the top. We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes acceptance of the revised policy.

Questions About This Policy?

If you have questions about this Privacy Policy, or want to exercise any of the rights described above, please reach out and we’ll respond as quickly as we can.